The Attention Economy

Because what we pay attention to eventually shapes who we become -- our identity -- the Attention Economy has always been very closely related to the OIM economy. This interdependence is migrating to web 2.0++ just like everything else. From AttentionTrust:

"Our Attention data has real value and needs to be protected."

So you better hurry and Swarm over to the AttentionBank where you can:

"Reclaim the power of your data."

Somehow, meethinks, there is much more to come in this "track yourself so we don't have to" panoptic web. So which way are you paying attention? Getting paid for your attention? Or paying for someone else to control your attention? I know, it's all so arcane and confusing. Never mind, just don't think about it and it will all go away.