SPOCK pwnZ U online ...

More momentum in Identity Aggregation this morning on mashable:Spock Officially Launches People Search Engine

Spock is a search engine that collects data about you from across the web, aggregating it all to offer a complete (or as close to complete as Spock can get) picture of your web presence. Pulling data from social networks like MySpace, Facebook and LinkedIn, among other places in the web, Spock looks to offer users the important information about you as a person–your occupation, age, and even a bit of history thrown in there to add background information.

Apparently, I'm not the only one who remains skeptical, Mr. Spock:

For many people, the MySpace or Facebook profile is their most prized online possession. How many of them will want to give full control of that possession to a company they never heard of, and what value do they get from it? And for people like me, who already appear at the top of the Google search listings, what incentive is there to enter all of my information into a walled garden like Spock? Anything that I want people to find about me in a search engine, they can already find. And the features they offer are all available on other social networks. I am skeptical about an attempt to birck over a user experience that aggregates across other social networks. Spock doesn't solve any problems that I have.

I think that entity search is a great idea, and the big search engines will add features related to people search. But I don't think they'll do it this way. Who knows, maybe the "ask people for all their passwords" and "brick over LinkedIn/Facebook" approach will work out. But not for me, not for now.