LifeLock or LifeCrock?

Would be interesting to hear from people whether or not this service has been of any use to everyday people. Running advertisements on CNBC would certainly seem to lend the venture credibility, yet Mashable levels some extremly hefty indictments against the service. From the site:

LifeLock Identity Theft Prevention & Identity Theft Protection Agency is the leading industry leader in the rapidly growing field of Identity Theft Protection. We are based in Tempe, Arizona. Our company is led by experienced and successful entrepreneurs and industry experts. We are backed by Bessemer Venture Partners, one of the leading venture capital firms in the world. We serve tens of thousands of consumers in every state of the union, Puerto Rico and the US Virgin Islands. Take a moment to browse and learn about the team that will work for you.